Heinz’s creative use of modern digital technologies.
That’s no small feat in an ultra-competitive digitalenvironment. This new data-driven, AI-centered business model has cementedcontinual subscriber growth since 2017, with a rise of 9% (90,000 new loyal)subscribers during 2020 to 2021 alone—an impressive feat in challenging times.Read: Our exploration of the enduring marketing power of customer loyaltyschemes for inspiration growing your consumer base. Heinz uses AI imagegenerator to advertise its iconic ketchup In the wake of its successful ‘DrawKetchup’ campaign, condiment colossus Heinz turned to AI image generators tokeep the marketing momentum rolling. To capitalize on the the 1,500% uplift Heinzearned by asking its audience to ‘Draw Ketchup’, the Kraft-owned brand decidedto
further promote its iconic red stuff by documentingemployees as well as fansJapan WhatsApp Number List requesting AI image generators to produce their ownartistic interpretations. In addition to a wealth of amusing content, the brandalso ended up with a wealth of eye-catching ketchup bottle designs to use asadvertising assets across channels. These visuals earned healthy levels ofengagement and showcased Heinz’s creative use of modern digital technologies.Nike creates rapport with its audience using emotionally-driven.
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technology World-leading sports brand Nikecelebrated for its mold-breaking approach to digital marketing. As a trueinnovator in its field, Nike uses AI technology to give its various digitaladvertising campaigns added emotional depth. Using AI technology to analyze theemotional intelligence and traits of particular audience segments, Nike craftsits ad content that gets under the skin of its consumers and creates compellingnarratives that offer the best possible return on investment (ROI). The likesof Serena
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