What is a website layout and why is it needed?

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Behind any completed project there is not only a well-thought-out idea, but also carefully executed calculations. Before building a house, architects and builders draw blueprints and plan communications. Before presenting a masterpiece to the general public, a writer creates several drafts. A similar task is performed by a website layout - a prototype of future web pages, which helps to bring together and visualize all the customer's requirements, the designer's vision and the developers' capabilities.

Preliminary development of each element allows you to reduce the number on page seo service of edits at the final stage, simplify the layout and create a portal that will attract and retain the attention of users, and will easily pass the indexing of search engines. A sketch of a web resource is something reminiscent of 3D visualization when creating an interior design, when a specialist embodies the future decor of the room in digital format. Let's figure out how to make a website layout so that the finished version exceeds the wildest expectations!

Requirements for the portal prototype
In order for a layout to be implemented as a finished website without any edits, certain requirements are imposed on it:

Symmetry. The first stage of prototyping is dividing the screen into symmetrical blocks. The designer draws visual and horizontal lines to evenly distribute the so-called visual weight of the site. Such a portal will be perceived harmoniously and will definitely not irritate visitors.
User interface and experience. A site where it is impossible to find the necessary information or perform the desired action will most likely be closed by the visitor in the first minutes. UX/UI design is aimed at minimizing the occurrence of such situations, making the portal as convenient as possible for each visitor, regardless of the device used for interaction. For a holistic perception of a web resource, it is necessary to think through and build not only the structure of each page, but also the logical connections between them, as well as between individual blocks and elements of the site. Navigation and transition between sections should be intuitive for each user, and all sections should be in familiar places. Think over the user path, making it easier to find the necessary information: place the search bar so that it is visible.
Page structure. Information should be presented in a way that is familiar to the user. Thus, most sites have a header — the top block where the menu is located. This is where visitors will look for buttons to go to sections, information about the company, and other important data. In the footer, or basement, it is worth placing contact information, social network icons, a map widget for building a route to your office. The structure of the site layout should correspond to the user's ideas about convenience.
General composition. We live in an era of visual noise, when you have to literally extract the necessary information from hundreds of meaningless visual and text messages. Do not add problems to your potential clients: arrange the blocks on the site in such a way that they repeat the direction of the gaze and have certain focal points. This will help not to miss anything important, focus on the main thing and encourage the visitor to perform target actions - filling out a contact form, subscribing, buying.
Color solutions and typography. The fonts and shades chosen by the designer also play an important role in creating the website layout. They “set the tone” for the overall perception, evoke various emotions and help to retain the attention of users. Focus on the company’s brand book, if there is one. In the case when the identity is being selected for the first time, it is worth studying the psychological impact of individual tones on the user and building an associative series with a specific business.
Adaptability. Users visit web resources not only from desktop PCs. When entering a site from a smartphone, tablet, or even a TV, the information on the portal should remain readable, and all forms should be functional and accessible for interaction. It is better to think through the issue of adaptation to different types of devices at the preliminary stage.