Utilizing the reservation function

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What is “MEO”? MEO is an abbreviation for Map Engine Optimization. This is one way to attract customers by displaying your store correctly in the search results when searching on a map service (for example, Google Maps) and providing attractive information there. For example, if you search for "Roppongi cafe" on Google using a keyword linked to a specific region such as "region name + service name (industry)", you will find search results for cafes specialized in the Roppongi area (called a local pack) . ) will be displayed. By listing your store accurately here, you can let search users know about your store.

Example of a local pack searched for "Roppongi Cafe" (PC browser on the left: smar Consumer Mobile number Database tphone browser on the right) Example of a local pack searched for "Roppongi Cafe" (PC browser on the left: smartphone browser on the right) There is a free service provided by Google called " Google Business Profile " that allows store owners to manage the store information displayed on Google map search . By properly managing and operating business profile information such as store name, address, business hours, photos, and reviews on Google Business Profile, your store will be evaluated better in searches, and the number of keywords that will be found in searches will increase .



This will have the effect of improving search rankings and increasing the exposure of store information, which can be expected to attract more customers . How does MEO affect restaurant customer attraction? The reason why MEO has a big impact on attracting customers to restaurants is due to changes in people's search behavior. With the spread of smartphones, it has become easy to search for information on the go.