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Even if you remember nothing else of what you read in this article, keep in mind that marketing automation in  will become the new standard for qualifying leads, engaging prospects and shortening sales cycles . “Over of email campaign revenue is generated from personalized, tailored messages, rather than generic, off-the-shelf campaigns” – Source: DMA If you're not sure what the right starting point is for your B  B digital marketing strategy , start with emails. Why? The answer is simple: it is one of the most effective tools, especially when compared to its costs   assuming that you already have a large database of contacts.

To find out how to run and measure successful B  B email marketing campaigns, download our free wedding photo editing service eBook here! With a little initial effort in setting up your marketing automation platform it will be easy to monitor the health of your contact lists without having to sacrifice quality or additional work. “Companies that excel at lead nurturing obtain more sales-ready prospects, with a  cut in costs” – Source: Forrester Research Understanding the paths of converting visitors into leads and optimizing automation mechanisms are vital to meeting the needs of potential customer.



Download the ebook If a user subscribes to your company blog , try sending them an automatic thank you email in which you suggest some of your most popular articles. You can also make this communication recurring, every    months or once a year. If a lead has downloaded two premium pieces of content, send them a message to inform them of the possibility of downloading a third piece, still related to the topic of their interest. This will encourage him to take a step forward in the buyer's journey, the purchasing process.