Site Redesign: Price, Value, Impact on Website Development

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Why is it important to redesign a website? Is it worth it if your company’s website is recognizable in the market? Is it worth doing it if you don’t get customers from the internet? I will present the answers to all these questions in this article. And if you have a couple more, be sure to write them in the comments! Let's answer all

We want any company to have the opportunity to promote and have a decent look of the site on the network. It doesn’t matter how long you’re on the market. We will help to correct your situation if no one has been engaged in the site of your company for a long time. This will not only increase your rankings, but also bring you new customers! So, let's in order.



Why is it important to redesign a website?

Let’s start with a small story that will show you the difference in the perception of digital material by generations. It is important only the contrast of opinions.

Once I was just starting my shopify website design  career as a project manager, I came to meet a 60-year-old man who was a very famous professional in the field of his activities. Every day he was engaged in scientific activities, in addition to practice, wrote articles for his colleagues and clients, translated materials from foreign sources, etc. In general, he was an atypical responsible and initiative specialist, worked for himself.

The meeting with him took place on the subject of promotion of his site, but since the site was a typical representative of the 00's, we talked about the need for his modernization for the future advertising campaign and increasing the convenience of its use. But, unfortunately, we did not agree with this client, I did not manage to convince him, there was not enough experience and arguments. Despite the fact that its site was filled with a huge amount of useful material, it was inconvenient to use and had an outdated design. Very outdated. In addition, there were problems with the mobile version of the site. However, its owner did not see the problem. This has become our shading stone.

    “Why do I need to change the wrapper? Whoever needs is using my website and in this form!” - so his reinforced concrete objection sounded.

In the future, I thought for a long time about this meeting and the position of my interlocutor. This is a typical situation for a conversation with an adult who grew up, studied and began his career in the USSR, where there could be no talk of a variety of packages. However, it is necessary to recognize that times are changing and the focus of people’s attention is shifting. The consequences of the establishment of a market economy are such that now hundreds, thousands of companies in different fields and in the huge variety of packages are won by those that know how to attract attention.

But we are talking about sites, so let's move into this channel. “Site packing” is its design. A high-quality site should have a high load speed, a pleasant appearance, full content with the necessary information.

    If a person searches for information in the search and goes to the site, in case the page of the site to which he has clicked opens for a long time, he goes to another site in 3-5 seconds.
    If the appearance of the site is not clear at the level of intuition, and the user is forced to wander for a long time on the site in search of the necessary information, he comes out from it in 59 seconds.