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For example, Primera Division , Spain's top professional football league, is shown exclusively on Facebook in India. Even Twitter is involved in sports rights. “If you previously wanted to watch football, you might turn on the TV, ” says Daniel Macaulay , “but now you can watch sports live anywhere and on any device.” 2. is changing the world, but for this to happen it needs data and a fast internet connection. Chatbots are an exciting form of artificial intelligence for sports marketing and their use offers many advantages including: An entertaining and intelligent chatbot can reach new target groups and boost fan loyalty because it provides unusual content.
Chatbots collect data that can give important Rich People Phone Number List hints about the desires of fans or customers. However, the interest in investing in AI for sports marketing remains questionable. 3. Virtual reality , augmented reality and mixed reality Daniel Macauly reports that developments in virtual reality, augmented reality, and mixed reality are impressive. “In the past, virtual reality and augmented reality were expensive and inconvenient, but the focus now is on the benefits,” the sports marketing specialist said. “Online stores struggle with high CPAs because free delivery has led to an unpleasant pattern of behavior where customers order each product in three different sizes and colours, try everything on at home and end up only keeping one product and the rest coming back.
” With the help of augmented reality, for example, sports shoes can be tried on in advance virtually through glasses or a smartphone, where the customer can see what the shoe looks like on his foot and can make a more precise choice. 4. Wearables The wearables market has long become one of the most important areas of the entire sports industry. According to a study, global wearable device sales are expected to exceed US$95 billion in 2021. An example of this is the Nike Hyper Adapt shoe, which is an exciting example, as if it came from the future. 5. e-sports Video games are becoming increasingly popular and more and more gamers are finding their way into the world of eSports.
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