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This can be inserted via another Google service such as Google Analytics or manually in the <head> of your pages. Another method is to use Google Tag Manager. This is a tag management system that can be used to set code snippets on the website. The implementation is also possible without programming knowledge. All you need to do is set a trigger (e.g. click, scroll depth, page view) for your specified actions.
Once you have set the conversion actions or goals in Analytics, you need to import them into your Google Ads account. Differences between Google Ads and Google Analytics Conversion Tracking The difference between conversion tracking in Google Analytics and Google Ads (formerly AdWords) is that with Google Ads conversion actions are assigned to the ad click, while with Google Analytics all marketing activities are included and the conversions Phone Number are therefore attributed differently. This can provide a closer look at the impact of your marketing efforts , as multiple touchpoints with users are often necessary to trigger a desired action. Specifically, this means that if a user first sees your ad via a Google channel and clicks on it, but then makes a purchase or other relevant action via a social media ad , this will be visible in Analytics and assigned to the social media channel.
With Google Ads, however, this is assigned to the ad for the previously set period. This means that the two evaluations differ and can offer different insights . The question of when to use Google Ads and when to use Google Analytics is therefore more related to what you want to know. Should the Google Ads campaigns be optimized or should all marketing channels be assessed? With different attribution settings, user actions can also be weighted and thus provide the Google algorithm with information about the buyers journey.
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發表於 2024-1-9 15:34:34
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