Drummond Central came up with the idea because

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Vorteil Live streamed stories, for example via YouTube or Facebook, encourage viewers to watch and interact now. Where other stories die unseen in digital bookmarks, live-streamed content brings out the sledgehammer of urgency. Because anyone who was there can report back. Additionally, live-streamed stories have the potential to go viral as viewers ideally spread the word about the story event. Streams can also be implemented with a relatively small budget, because sometimes just a puddle is enough to make a live stream successful, as the example below shows.


Challenge The live stream of a supermarket shelf in the province: can delight 0 viewers Special Data or a few million. The main challenge with live streaming in conjunction with storytelling is the unpredictability. Because sometimes the most banal content is successful. The general rule when it comes to live streaming is: less is more. Stories shouldn't be too slickly produced, but should be able to develop organically with the audience. Example A puddle in Newcastle: 500,000 spectators. In early 2016, a stream of water gathering in northern England caused the #DrummondPuddleWatch viral trend on Periscope .




The local marketing agency the puddle was already there and so were the people clumsily trying to get over it - the perfect combination for an entertaining live stream. Equipped with surfboards and air mattresses, the spectators actively ensured that the puddle story was a success; at least for one afternoon. Conclusion: people, animals, no sensations Instead of a fully developed story, live streaming “only” needs the potential for a story that encourages viewers to interact. Similar to virtual reality, the focus of live streaming is on story living, whether through social media or on site.