Capster's research estimates that a company needs

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An insurance company invested in content marketing services to help in-house writers build a learning center on its website. Our editorial team provides supplementary articles in addition to articles from our in-house teams, so they have more time to spend on other projects. The results of it? Insurance company blog traffic Blog content from Brafton content writers is responsible for additional search traffic and conversions: 27% of website traffic comes from learning centers 51% of traffic conversions interact with Learning Center content.

When content strategy requires a dedicated writing team Like many of our clients, this company has an in-house marketing team that is responsible for content on the website. Prior to working with Brafton, the America Cell Phone Number List team was already producing content and managing the brand’s corporate blog (which is a very engaging blog), including: Client resources (e.g. listing provisions to avoid insurance rate increases) Community section (e.g. employee spotlight, company news) Lifestyle content (such as blog posts connecting pop culture trends to products) Industry coverage (such as coverage of the latest data and trends) The strengths of blogging also create weaknesses.




With such a broad range of topics to cover, the content produced by internal teams on each topic was inconsistent. Not to mention, it takes time to follow every vein and deliver up-to-the-minute coverage on deadline.  251 ideas per year to fill a content calendar, and it takes an average of more than 5 hours to complete an article. A quarter of the content has 67 ideas Across the four content categories, it takes an in-house team at least 20 hours per week to write an article.