One way to do this is through emotional triggers

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Though using the keywords you’re bidding on is important for Quality Score, when everyone (your competition included) is using the same keywords, you don’t really attract much attention.To stand out, your ad headline needs to mirror the visitor’s end goal (similar to the bridge after bridge copywriting formula).People click on an ad because it promises to help solve their problem, not because they think the ad checks all the right keyword boxes.Before you create an ad, think about what the user on the other end wants to accomplish and how your headline can help fulfill that need.For example, take a look at the ads for the keyword “sell books”:ad copy helpApart from writers and publishers, most people searching for this query are likely to be college students and readers who want quick cash for their books.The first ad focuses on exactly this: sell your books for cash.

It doesn’t try to push their service’s features and quality. Instead, it tells viewers immediately Benin WhatsApp Number that they can use the service to get cash (the end goal) for their books.Try doing this in your ad copy as well: focus on the end-solution (cash for books) that solves customers’ problems.  Want even more ad copywriting tips? Download our free guide   >> 10 Tricks to Get the Click: How to Write Exceptional PPC Ad Copy2. Include emotional triggersWhile some visitors might be looking for a site with an end goal in mind, often people are browsing casually to get information or discover what solutions and services are available for a potential problem.For these kind of visitors, you have to spur them into action..The reason behind this is simple: people don’t make decisions based on logic alone. Instead, they are driven by emotions.



If people read something and experience a strong emotional reaction (such as fear, anger, or disgust) they will click through.For example, take a look at these ads for a trainer:great advertising copyMost of these ads simply describe the services on offer. There is no way to differentiate between them apart from their locations and their prices.While this can work when the competition is limited, for most keywords, such ads will just blend in with the others.