The big tech giants right now

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So we always strip that out. We focus on data sets or points of data that are ambiguous in the sense of it’ll still give us a lot of value without giving out PII. But yes, it should be embedded in the process and you should embed it into the prompt process as well as make sure that you’re doing the right thing for your customers as it relates to their data. So definitely a concern.

And I would say check with your organization’s policies Denmark WhatsApp Number Data  and make sure you treat it like any other tool. [00:36:54] Pete Housley: Yeah, I mean, I think the risk is that we upload data into, you know, AI and then it becomes public domain. And we’ve heard a few examples of companies that have even uploaded their code base because their developers were consulting chat GPT. But I do think, Andrew, you make a great point.

I mean, the world of data and are, you know, We’re deprecating cookies. GA four is no longer gonna give you the individual customer journey at the individual level. It’s gonna aggregate that, and we all have to understand how we’re gonna run attribution models, and you know how we’re still going to leverage data, but we might not get the individual user data. And certainly we need to make sure we’re anonymizing any data that we’re serving over to the AI, machine learning, giants.