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The marketing specialists at White Image have a number of recommendations for increasing sales for Easter 2023. the most important promotion tactic is to segment the database as much as possible, preferably by audience age group and according to the interests shown in the relationship with the brand the subject of the mail, which is the first thing that users see, is important to be as attractive and convincing.

As possible to open the newsletter with offers or information - for example, to include an element of urgency, such as "The latest chance to buy Easter gifts" during this period, in terms of offers, retailers may prepare price Job Function Email List reductions or 2-in-1 product bundles in terms of approach, brands can connect with potential consumers, especially Baby Boomers and Gen Xers, who generally prefer traditional communication.



In this context, the integration of offers in more traditional communications,on family values, can positively impact sales When communicating with Generations Y and Z, brands can use the context of Easter as a more general pretext to promote offers, with a greater focus on creating content that values ​​and helps differentiate young consumers last but not least, Easter can represent a pretext for increasing the databases.