Ways to maintain statistics

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This creates one coherent Facebook ecosystem, even discouraging users from opening other applications. Zuckerberg's website also strongly encourages you to install Messenger, because you can no longer read messages from friends on your phone in the mobile version: Need to install Messenger – performance .pl Fig. Mobile users who want to check their messages Facebook refers to its Messenger application This is another step aimed at encouraging users (over million people use Facebook monthly in Poland, of which million use it every day [ ] ) to stay on their phones within Zuckerberg's application.

And this, in turn, encourages Facebook to further develop the application into a tool that will allow e-commerce companies to install chatbots. This will also facilitate contact with the user and support the sales process. The importance of instant messaging in social networking sites – performance .pl Fig. Increased photo retouching popularity of instant messengers compared to social networking sites themselves (source: Business Insider: link ) Already in the United States, friends can send money to each other using the Facebook application. All the person needs to do is connect their payment card to their Messenger profile.



This makes it easier to transfer money to a friend, e.g. a quick payment for a ticket to a concert that we are going to with a friend who has just bought tickets for us. We give him the money instantly - without having to log in to the bank's website or use the bank's mobile application. For security purposes, you can of course set more levels of security, including on iOS devices: Touch ID. Transfers in the Messenger application – performance .pl Fig. Example of the possibility of transferring money to friends via the Messenger application (source: Facebook) Examples of the use of chatbots by companies Uber on Messenger One of Facebook's first steps towards conversational commerce was providing the ability to order Uber via Messenger in December last year (this option is not yet available in Poland).