And again Marketing is a push tactic Branding is a pullout strategy Marketing means preparing your product for the market Advertising means spreading awareness of your products on the market Advertising is the message of your business Branding is the message you receive from others But what does all this mean Part of the problem is that marketers have a tendency to get caught up in technical language that in reality can become meaningless to others So here is my proposal designed for the owner of the small business Not for marketers brand engraved on a label Branding Knowing.
Yourself Who we are Who do we serve How are we different What problem do we solve for our customers Branding also known as Brand Development is the internal work behind everything you do in your business And it all starts with you Before you determine Indonesia Phone Number who you serve and what problem you solve before you can build on this foundation to grow your business you need to understand what it is You have to know your story Certain You create products.
But what makes them different from everyone else Your story is what gives your business purpose and sets you apart Its what inspires your team and connects you to your customers However you cant tell your story until you know it It is the heart of all branding work Im not going to lie to you but thats just the tip of the branding iceberg Things like brand strategy logos color schemes messaging and maintaining that work are an integral part of the branding equation.