Many channels are involved such as social networks

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It is also important to highlight that the consumer, for a long time, has not followed a linear purchase. Many channels are involved such as social networks, advertisements, visits to the website, visits to the competition, etc. Let's take this into account when defining an action plan. Calendar to take advantage of all events. Despite Black Friday, there are other relevant dates as a means of testing offers such as the arrival of autumn, Halloween or Single's Day. It is important to assess internally whether the brand wants to develop actions on these dates.


Do you already know what you want to find on the next Black Friday? If what you are looking for is an effective marketing campaign either for these dates or for any other relevant date, do not hesitate to contact Súmate . We will help you!The increase in the cost of living Whatsapp Number List and economic uncertainty are recurring themes in the minds of consumers , causing a series of searches for information to achieve some peace of mind, manage the economy and plan for the future. In this way, companies are forced to adapt to the consequences of inflation.





Current situation of the economy of companies and consumers Price increases are skyrocketing worldwide. In Spain, inflation shot up more than  in June , reaching the highest rate since . In addition to the decrease in purchasing power, consumer confidence is declining, which has caused an increase in searches for discounts before making a purchase or for loyalty programs. Therefore, marketing professionals face a scenario in which brands must resolve the situation with confidence and achieve solutions that satisfy the changing needs of users .