l Customer Profile. Once it is set in motion

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Complexity, which will waste your sales team's time. It is possible, for example, to raise objections and characteristics that demonstrate that the business relationship will not progress, ensuring that the sales team's attention is directed to the best opportunities. In any case, it is important to measure the pain of that lead and find explanations to understand why you could not be a solution at that moment. Providing content to educate them about future improvements


can keep that opportunity on your radar, allowing you to work on it later. Use business performance indicators Malaysia Mobile Number List as a reference The customer base is an important source of information for the definition of an ICP and, especially, the performance indicators . Knowing which clients have the best LTV and doing an in-depth study of their basic and specific characteristics is a good way to rationalize the process, that is, not to assume more, but to define through data . It is in the customer base where you will find real data on values, length of stay of the customer, profile with the best cost-benefit, sales and margins, among other important information to define the




ICP. But what if such data does not yet exist? It's a situation that can happen to companies that are starting operations, entering a completely different market, or that have never systematically tracked their performance. How to identify the ideal customer profile for a company that does not yet have customers? Without more specific data to use in forming an ICP, the company can use information from its target audience and some inferences to create a prototype of the Idea, being the main gear of both the sales and marketing teams, it can be gradually adjusted. By the way, an ICP will never be perfect and we recommend