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Analysis Social Customer Service Digital Tools to SupportCustomers Social Customer Service Social Customer Service Digital MarketingStrategy Budgeting View Courses Share via: Maeve Kneafsey MAEVE KNEAFSEY MaeveKneafsey is an international practitioner and speaker in marketing, digitaltransformation, eCommerce, and analytics. Starting with founding Ireland'sfirst content strategy/digital marketing agency, she has over years’ experiencelaunching and building international digital-led businesses, from early conceptto funding to growth. Categories:ArticlesDigital StrategyDigital Management andLeadership Recommended For You Webinars.


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PrivacyTermsMaster GA with our exclusive part Live Webinar series inpartnership with Neil Patel Accel. Kicking off March th. Register Now DigitalMarketing Institute Logo CoursesResources Keyword search... Sign In ViewCourses TrendingArticlesMicro LessonsSkillsTestToolkitsWebinarseBooksPremiumMore Back to Articles Sep , The State of DataPrivacy in ArticlesDigital StrategyData and Analytics Written by Steven RobertsMarketing used to be a relatively straightforward profession. Not easy, norsimple, yet there was some clarity as to the boundaries of the role. Thisapplied particularly to communications. Before the rise of online and digital,our communication channels were relatively few. In recent decades, andespecially in the past five to ten years, there has been a rapid expansion inthe options available to marketing professionals, especially in the area ofdata privacy. The introduction of the EU’s General Data Protection RegulationGDPR on th May was in many ways a response to this technological expansion.European lawmakers sought to provide a set of principles that would protectcitizens’ data.