Web Analytics strategy that can be implemented

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This is called a vanity metric.Things like raw traffic, social shares, or number of page views are common vanity metrics in a Web Analytics strategy.That's one of the benefits of sticking to a Web Analytics strategy measurement plan — to avoid useless metrics and focus on the ones that matter.3. ALWAYS TRY TO DIVE DEEPER IN THE DATAIt's easy to open Google  to figure out why something happened.This is something fun that we recommend doing — it's also a great way to learn more about Web Analytics strategies.

However, you should avoid doing this every time you view the data.In general, you should perform Belgium Mobile Number List regular checks (daily or weekly) on the metrics included in your Web Analytics strategy measurement plan and perform deep dives more sparingly (monthly or quarterly).This allows you to discover trends and insights spanning a more significant period of time rather than getting stuck trying to figure out why certain things change from one day to the next.4. ASSUME YOUR BUSINESS IS DIFFERENT AND CANNOT USE THIS METHODPeople have emailed us saying this so often that we had to include it here.





This often happens to people trying to implement Web Analytics strategies for brick-and-mortar businesses (those with websites), non-profits, or businesses that don't sell directly through a website (in-person training, consulting, medical, etc.)As long as you plan to use your website to achieve business results, you can use the framework described in this Web Analytics strategy guide.A  if you are not making sales through your site is to track other meaningful conversions such as booking a consultation call, requesting a quote, or scheduling a meeting that does occur on your site.