In this article I will discuss:

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How has local search changed since last year?
Why and how your overall focus may need to change in 2017.
Actionable advice on how to rank better to get more local traffic and more business
In the success of local search, one thing is clear.
The days of threesomes and one strategy are over. Every dominican republic whatsapp data business wants to get free traffic from Google local search results, but the chances of achieving this are getting harder and harder. Not only are you competing against all your competitors to get the same ranking, but you are now competing against even more ads.

If you think it's hard to get top rankings in the local pack today, consider that you'll have 4 more ads to compete with before customers have a chance to see your business.

There are so many ads on today’s SERPs, top four paid ads are everywhere, and it’s no longer uncommon for paid listings to be prioritized in local search results. Take a look at this example Gyi Tsakalakis shared with me, showing ads above 3 pack results in a local pack for mobile rankings. Remember, there are four more ads on it.



If you are on the desktop and click on one of the 3-pack results, you will be taken to the local Finder. In the desktop search example below, once you enter the local search engine, you will see two paid local results above other businesses.

See only companies that participate in paid advertising are stars. Do you think this will benefit them? I do.