|
There are three key points to this success story: ① Avoid using link stamps as much as possible ② Be aware of ZMOT ③ Account operation x gifting operation We will also explain each in detail. ① In the case of D2C, by attaching a link stamp to the story, it can be directed to an external site, so it can be directed to an EC site. However, it is not possible to increase the length of stay, which is not good for Instagram's algorithm, so the visibility of the account tends to drop. Therefore, we decided to take measures to avoid using link stamps as much as possible . Specifically, we designed content that would make users want to search for things like ``I want to read more'' or ``I want to learn more about the product'' when they see a post .
② ZMOT (Zero Moment of Truth) is a marketing the Laos Phone Number Data ory that states, ``Customers do not decide what to buy after coming to the store, but rather they have already decided what to buy by gathering information on the Internet before coming to the store . '' Utilizing this theory, I was conscious of how I could increase my contact points before making a purchase. In addition to account management, we also provide gifts to influencers by providing them with products and having them introduce them . ③Recently, users are no longer buying things based on advertisements. Therefore, first of all, we will make users aware of the account management and encourage them to compare and consider.

However, since this alone does not lead to purchases, we used UGC (content created by general users, not companies) through gifting measures to encourage purchases. An influencer not affiliated with the company conveyed a realistic experience of using the product, gaining trust from users who were considering purchasing the product, which led to purchase. As a result, we have succeeded in increasing sales by 10 million yen per month. At StockSun, we take care of everything from proposal to implementation of measures using SNS marketing such as Instagram, depending on your company's products and issues. We will provide support only after you are satisfied with the content of our proposal, so please feel free to discuss your company's issues .
|
|