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The question is, what is right for you and your company? What is in-house marketing? In-house marketing is exactly what it sounds like—having a marketing team that is internal to the company. For example, here in SEO Hacker we have our own marketing team that is in charge of promoting the company, so we don’t have to hire an external agency to do the marketing for us. According to The Drum, 57% of multinational companies have created in-house marketing departments, with an additional 17% considering building one. The pandemic has also accelerated the creation of these departments as companies want to be more cost-effective and practical, especially since companies are trying to be more frugal in their expenses.
Benefits of in-house vs outsourcing marketing if there were no benefits. Here are some of them. Potentially lower costs for the company I’m going to be mentioning costs quite a bit in this article, and that’s really because the idea of lower or higher costs depends a lot on CY Lists a number of factors. When looking at the benefits of in-house marketing, costs can be lower depending on two things: first is the skill set your team already has, and second is how willing you are to spend on building and managing a team of your own. For example, if you have a small but strong marketing team right from the start, then that could be cost-effective.

You can also opt to migrate some employees to a marketing role, but that is if the other teams can handle losing some team members. Then you also have to spend on training and resources for marketing. If the total of those costs are lower than hiring an agency, then you can say that costs are lower with an in-house marketing team. Stronger brand familiarity Simple—your in-house marketing team is exposed to the day-to-day processes of your company, therefore they are more familiar with your brand. And since they are your employees, that means they also know your company philosophy and culture. You have the same (or at least, similar) work processes and they know the best approach for your company because they are embedded in the company.
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